Most industry statistics will tell you that the majority of mobile application users are young, between the ages of 14-24, but that's about to change. Check out Neilsen Mobile for more info. National consumer research shows that Aisle411 users will stretch across all age demographics, even the 54-65 age groups. Why? Because we address a prominent problem for virtually all consumers. When the pain point hits, we'll be there for any and all with a mobile phone to use.
This fact was driven home today while testing our system in one of our retail customers we're preparing to launch. In two instances, we came across customers that were 65+, struggling with the problem solved by Aisle411. In both cases, the individuals (one male and one female) saw our store test signage and literally dropped they're jaws. They both loved our service commenting, "Now that, is, smart." and "I will use that all the time!"
We'll be opening up a whole new world in the mobile marketplace soon.
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