There's a relevant article on BRANDWEEK'S website written July 30, 2009 entitled, Brands Missing In-Store Marketing Opportunities. Brandweek sites some outstanding research conducted by Nikki Baird, Managing Partner at RSR Research (Retail Systems Research).
The article indicates a key role to generating incremental sales lies in customer-facing technologies, but sites that the technologies are typically expensive to fund. Aisle411 is sure to shock the industry with its relevant, personal connection to the customer and our ability to actually service the consumer while leveraging the key to in-store marketing...the mobile phone-something that over 88% of customers carry with them into the store.
Get ready, we're almost there!
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