"Check-ins" are HOT right now with the proliferation of smartphones and consumers compelling need to explore, discover and be seen (status and competitive nature) is driving a whole new gaming phenomenon within apps. While most of these apps today are cool, interesting and addicting, there is a general lack of functionality to drive consumer need and adoption past the "early adopter" user. Read Write Web has a good description and take on this as well:
Take a peak direct on Google's An Even Better Way to Find Places Nearby - Official Google Mobile Blog .
What Google is doing is smart. They don't directly say it, but what they are doing is opening up the developer highway, and "data" highway to add functionality into these "check-in" and location based mobile and web applications and websites.
Functionality and utility has always been at the core of aisle411 and how we've developed our vertical search engine within retail stores. After layering in digital maps, we're very excited to work backwards into connecting a "check-in" and gaming component that will drive that addictive behavior that's become so popular with apps like foursquare or gowalla.
Most likely, our engineers at aisle411 will soon take a deep dive into the Google Places API to connect the dots between the "check-in" and functionality of our digital solution.
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